YouTube SEO guide: improve the position of your videos on YouTube

If there is research, there is referencing (or SEO). YouTube is now the second largest search engine with over 3 billion searches per month. In addition to ensuring that every video you post to YouTube features inspiring content, you can also optimize the video following SEO principles to stand out among the 500 hours of content posted every minute.

If you’re trying to better understand how to optimize the SEO of your YouTube videos, you’ve come to the right place: this guide will help you improve your ranking in search results for each video you post on YouTube.

The Five Main Sources of Traffic

Producing a video and posting it to your YouTube channel is simply not enough to guarantee success. You need to understand where your traffic is going to come from because 500 hours of videos are posted every minute and there are over 50 million content creators on the platform, you need to develop a strategy that will drive traffic to your videos and put them in the top search results. Here are five traffic sources that will boost video views and comments.

Search on YouTube

A lot of the traffic for your videos can come directly from search results, which means the title of the video is one of the most important aspects of YouTube SEO optimization.

Don’t use long titles, make sure to keep short and attractive titles that also contain keywords that describe the content of your video so you can rank higher in YouTube search results.

Suggested Videos

The platform suggests videos on similar topics to the videos you’ve already watched. Again, the video title and description will play a crucial role in driving more traffic to your videos, so make sure that every video you post on YouTube has an effective title that will pique people’s curiosity and interest them. will motivate you to watch your videos.

Advertising on YouTube

Investing in promoting the content you post can help you generate more views, but different types of YouTube ads have different results. Ads that we are forced to watch in full never count as views, while a skippable ad that is longer than 10 seconds must be watched for longer than 30 seconds to count as a view. For all other types of videos, the user must click and watch them for YouTube Analytics to count the action as a view.

How to find SEO themes?

Videos are a form of communication and like all forms of communication, you need to know whom you are talking to so you know what to say. Defining the target audience before you start creating videos will make your SEO optimization process much easier and much faster.

Let’s say you want to become a successful beauty blogger and your goal is to produce makeup tutorials. Your first step should be determined based on the most relevant market for you. If you want to target the Asian market, it is obvious that your audience will be composed mainly of women who want practical advice on makeup and of your colleagues who offer similar tutorials.

Also, you need to think of a way to create a makeup video that the audience feels involved in, so even if you’re just explaining vocabulary or basic tools in the video, the audience needs to feel that he learns something.

After determining whom your target audience is and defining your offer, you can choose a topic based on keywords. Here’s how to easily find keyword ideas for your YouTube videos.

How do you find the right keyword ideas?

YouTube search suggestions:

This is by far the easiest and fastest way to find SEO-relevant video topics. What’s great is that the keywords you find will be effective, without a doubt, because all the suggestions are based on terms actually searched by users.

Copy keywords from a video in your niche that already has a lot of views:

Study the competition and find a few channels with hundreds of thousands of subscribers, talking about the same subject as you. These channels probably have a large number of videos so classify them with the “most popular” option.

Click on the video that has the most views and whose subject is close to the one you want to cover. When the video is opened, search for the keyword it is centered on, in the title, description, or tags, and find a creative way to incorporate it into your video.

Use Traffic Sources and YouTube Search Report:

This is the best option if you want to find the keywords users used to find your videos. While chances are you already know most of the keywords in the report, since you’ve used them to optimize your videos for SEO, you might stumble upon a few unexpected results that will help you.

Look for keywords that don’t have too much competition, because the most popular keywords are already used on channel videos that already have a lot of success. Keywords that don’t have too much competition can really help you if you’re trying to grow your channel as they’ll attract more viewers than the more common keywords.

The metadata process

Now that you’ve found the best keywords for a video you want to post to your YouTube channel, you need to do everything in your power to maximize its SEO value. The YouTube ranking factors below all play a role in how successful your video will be:

• In the video (Metadata)
• Recommendations
• Chain
• User Action

As you can see, metadata is directly related to your video’s search ranking performance. What is metadata?

The name of your video file:

SEO optimization for your YouTube video starts long before you post the file to your channel. When naming the video file, make sure that the name contains a keyword, as the platform’s algorithm will analyze this name and use it to determine where it should rank in search results.

Description: The more words you use to label a video, the better the result will show. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: It’s hard to use too many tags, in reality, you should use as many tags as possible. Channel name, brand name, and on-topic keywords are all great tag choices.

Subtitles: The keywords related to your video are likely to appear often in your narration and dialogue. YouTube lets you create subtitles for any video with just a few clicks, taking your SEO optimization one step further.

Promote your videos through external marketing

One of the great advantages of YouTube is that it is very easy to share your videos on social networks or anywhere on the internet. These external marketing methods can help drive more traffic to the videos you post on YouTube:

Insert Link: Posts on topics similar to your video are a great place to insert a link to your channel’s video. You can also insert a link in your blogs, your website, or on the website of a partner company.

Backlinks: A backlink is a link from another site to a specific web source, in our case, your video. You can insert links that offer additional information on the subject and increase your traffic in stride.

Promotion on an external site:

Share the links to your YouTube videos on sites like Quora or forums like that.

Partner with other YouTube creators: Look for co-ops on Fiverr, or just send private messages to ask for endorsements or subscriptions. Add your video to their playlists or “similar channels”, end sheets, etc.

How do I monitor video analytics data?

YouTube Analytics is a tool that will allow you to know more about the people watching your videos. What percentage of your subscribers watched the video you just added to your channel? How many people found the video you posted through search results? The answer to these questions can be found easily with this tool.

Each of these data helps little by little to create a successful YouTube channel because posting a video on the weekend or during the week will not necessarily produce the same results. The YouTube Analytics tool can help you stay ahead of your competition and increase the number of subscribers on your YouTube channel.

Last little things

Just keep these basic things in mind when working on your YouTube SEO. YouTube will do everything possible to prevent people from watching a video

What is Search Engine Optimization

Intro

Search engine optimization (SEO) is a marketing method, used to improve the occurrence with which a company’s website will appear naturally on search engine results pages (SERPs). Results are achieved by correcting or adding search engine searching elements to a website. Essentially, SEO is the development of specific content to increase and improve the quality of visitors to a website. SEO is a set of strategies and techniques that help increase the number of visitors to a site by tailoring it to rank well in search engine results pages (SERPs).

Search engine optimization is the collection of actions that ensure that a site is friendly to search engine robots and crawlers that examine and index the pages of their sites. This set of best practices is also called white hat SEO. It is considered the methodology for ranking advancement. One of the main impacts of a webpage is writing content for online readers. This creates the dynamics of supply and demand for digital content.

The SEO Mix

Successful campaigns looking to improve SEO must incorporate carefully chosen keywords into their website content for search engine algorithms. Keywords should be scattered relevant throughout the site for a successful SEO campaign. The elements of an SEO campaign make more sense when looked at individually. Understanding the different elements that make SEO a powerful marketing tactic starts with breaking down a campaign.

People are click-averse on many SERP pages, so a page’s ranking on the results page is extremely important to the success of the page and the traffic that comes to that site. Webmasters strive to organically increase their rank in SERP listings. As the rank of the listing improves, the more likely the page is to be clicked on by a user. Organic SEO strives to use on-page factors to achieve higher SERP placement naturally, without paying for top-notch placement.

Improved traffic: Keyword-specific content will help differentiate your site from other sites with similar names but offering unrelated services. You need to attract visitors to your site who understand your brand and services.

Increased traffic: Visibility in the early SERPs will result in more and more frequent traffic. Users are more likely to interact with results located in the top 10-20, so improving your ranking on these results pages will help increase traffic to your site. Organic Search Results: A search engine’s results page contains both paid and organic results. Organic results are unpaid and linked to SEO marketing.

How SEO Works

Search engines like Bing, Google, and Yahoo produce answer pages based on questions entered into a query field. When you consider how a search engine works, it’s easy to see that your search engine is more than a genius for answers. The best way to build a successful SEO campaign is to start by understanding how search engines work when they generate search results pages. Breaking down the functionality of a search engine starts with gathering information. Search engines scour the Internet for information on a variety of topics. Once the content is collected, it is indexed and fed into an algorithm that has the unfathomable task of matching search queries to indexed data. Of all the factors that affect the programmed functionality and algorithm of a search engine, many experts agree that three factors are the most important.

20.9% Domain level, link authority characteristics: Quantity of links to the domain, trust and quality of links to the domain, and page rank at the domain level.

19.2% Page Level Link Characteristics: This percentage denotes the quality of the links anchored to your page. Rank and trust scores are related to link quality, quantity, distribution, and origin.

14.9% Page-Level Content and KW Characteristics: The topic relevance score determines whether content on a page is relevant to the domain’s purpose and other content.

In SEO, there are two functions: search engine and optimization. The search engine-related elements of the campaign can be controlled, and the optimization feature is the one to do this. More than fifty percent of all factors that affect a website’s ranking on a search engine are manageable. Optimization can be done in any of these features. The work of optimizing your site can range from managing tags to building informative metadata. Other factors like on-page optimization, which includes the limited details of a web page. Things like coding, images, and the content will affect the ranking of the results page. Another area that can affect rankings, but isn’t as controllable, is off-page optimization. The best way to influence this factor is to provide engaging and relevant content that can be found on other pages. Adding content to your web pages that link to other websites can give domain credibility through search engine tracking.

Application of SEO principles

We started by explaining what SEO is. We also covered what exactly this acronym means for website builders and businesses. If you’re new to SEO marketing, make sure you’ve mastered this tactic.

When someone uses the acronym SEO, they are citing search engine optimization, which is a type of digital advertising. Creating a fully optimized website can be challenging, but start with simple solutions like choosing a search engine-friendly domain name or using better internal linking. Improvements to a website will not produce substantial gains until the content has been updated and formatted to include keywords, tags, and the use of proper on- and off-page optimization. Optimizing your website won’t do much good if you don’t provide the most relevant and up-to-date content.

The future of SEO

Algorithms is evolving as search engines strive to address various issues in their business models. SEO tactics are at the mercy of changes in search engine algorithms. By staying engaged and informed about these changes, you will be able to keep your pages properly optimized. By being informed, you will also avoid being the victim of information that seems to you to be incorrect.

The Importance of SEO for Businesses

SEO is essential to the success of organisations since it increases their exposure, which is essential for luring clients into the current digital environment. Before making a purchase, shoppers look online 81 percent of the time, whereas B2B buyers search online 94 percent of the time. Because of this, companies that do not have a significant presence online will lag behind their rivals. To put it another way, having strong SEO makes it simpler for people to locate you on the internet. This indicates that the greater the number of people that visit your website, the greater the amount of internet traffic you get, and the greater the likelihood that you will be able to sell your product or service to a greater number of individuals. Let’s examine the factors that contribute to the significance of SEO.

The buying habits of consumers as well as the retail industry are being revolutionized by digital. As more individuals make purchases online, internet marketers have little choice but to focus their attention on the search engine results pages in order to get the attention of their target audience. An effective e-commerce SEO strategy may help a business that already has some level of success by increasing that business’s online sales and purchases of goods and services. However, whether you want multilingual SEO, international SEO, or a local SEO Firm, you will still need a strategy to climb to the top and remain there once you get there. This is true regardless of whatever kind of SEO you require. More and more business owners are realizing how important the internet is and how search engine optimization (SEO) can help them make more money. Getting to the top of Google’s search engine is something almost every business owner should want since it can increase sales by a lot.

Types of SEO:

The following are some types of SEO:

On-Page SEO:

On-page SEO services are also known as search engine optimization services. In most cases, on-site SEO services will focus their attention on keyword research, the production of content, the optimization of header tags, and much more.

Off-Page SEO:

Strategies known as “off-page SEO” are those that are carried out away from your website. Things that we can do for you that will not involve modifying the information that is already shown on your sites.

Backlinks are the most important aspect of off-site search engine optimization (SEO). This is the part of the process in which third-party websites that are relevant to your company and have a high Page Authority place a link on their website that goes back to you. Your website will move higher up on Google’s search engine results as a result of this process, in which Google transfers part of their Page Authority to your website.

Other off-page SEO tactics might include the following:

Social Media Marketing.

Guest blogging

Developing one’s brand

If your page has excellent content but does not have a rank, you run the risk of losing traffic to competing sites that DO have a rank.

Technical SEO: 

A website’s ability to rise in organic search results is referred to as “technical SEO,” or SEO for short when it meets the requirements of current search engines. Technical search engine optimization includes crawling, indexing, rendering, and design of a website.

Local SEO:

Improving your search engine rankings in the “local-pack” area

Businesses that depend on local or regional customers need to use local SEO services. SEO that is focused on a specific location is newer than SEO in general. When you optimise for local rankings, you want to be found in the “local pack,” which is the part of Google’s search results that has a map and lists three local businesses. Small businesses that rely on local customers have a lot to gain from the local listings section. The SEO techniques used to improve a local website are different from those used to improve an organic website. Local SEO helps businesses like restaurants, auto repair shops, electricians, and plumbers, just to name a few.

How can Ptechhub assist you with search engine optimization (SEO)?

Since we are an IT agency, we are able to assist you with the SEO of your business website. We will make every effort to ensure that other authoritative websites are aware of your material, that they link back to you, and that your Page Authority is increased as a result of these activities.

Our team of SEO specialists will utilise techniques specific to business to locate websites that are an ideal fit to link back to yours. However, we will only include those websites that have excellent Page Authority. We guarantee that you will get some high-quality SEO in exchange for your money and also get your website ranked with SEO that is organic and drives your potential audience/customers.

SEO doesn’t just help Google:

SEO is not all about google. Amazon, Reddit, Yahoo, YouTube, Bing, and other sites all have their own SEO standards and need different strategies to meet them. Remember that you might need to improve your business on more than one platform.

Conclusion:

The field of search engine optimization for online retailers is notoriously cutthroat and very crowded.

Because of our team’s specialised knowledge, educational background, and extensive professional experience, we are in a position to tackle the difficult SEO issues that arise for rapidly expanding e-commerce companies. We strive to provide search engines and visitors that visit your website with the most positive experience we can possibly deliver.